1.2 Key Insights 20
1.3 Methodology 28

2.1 Report Results 33
2.2 Attitudinal segmentation to climate change 34

3 Canada Data 42
3.1 Canada – Flying: frequency 44
3.2 Canada – Business & leisure flying: frequency 49
3.3 Canada – Understanding ‘Heavy Flyers’ 56
3.4 Canada – Telepresence: Awareness, usage & appeal 69
3.5 Canada – Telepresence: Company awareness & reputation 75
3.6 Canada – Telepresence: Substitution potential for flying 78
3.7 Canada – ‘Video Communication Users’ & ‘Telepresence Leaders’ 92

4 England Data 96
4.1 England – Flying: frequency 98
4.2 England – Business & leisure flying: frequency 103
4.3 England – Understanding ‘Heavy Flyers’ 111
4.4 England – Telepresence: Awareness, usage & appeal 124
4.5 England – Telepresence: Company awareness & reputation 130
4.6 England – Telepresence: Substitution potential for flying 133
4.7 England – ‘Video Communication Users’ & ‘Telepresence Leaders’ 148

5 USA Data 152
5.1 USA – Flying: frequency 154
5.2 USA – Business & leisure flying: frequency 159
5.3 USA – Understanding ‘Heavy Flyers’ 166
5.4 USA – Telepresence: Awareness, usage & appeal 179
5.5 USA – Telepresence: Company awareness & reputation 185
5.6 USA – Telepresence: Substitution potential for flying 188
5.7 USA – ‘Video Communication Users’ & ‘Telepresence Leaders’ 202
5.8 USA – Special Analysis: Business flying & appeal of telepresence by region, party affiliation & climate change segmentation 206

6 Further Analysis 211
7.1 Survey Release Outline 212
7.2 Addendum 213

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Categories: How To Fly

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